$25-$35 is standard for win shots. Pretty much across the board. I think I usually write a check for $30-$35 for every one I have ever bought.

What you charge to begin with will follow you, so, charge what you are worth. Which is a professional wage. I don't offer 4x6's anymore unless they are bought within a package. I got tired of people buying 3 4x6's and nothing else. That was the best thing I have done. I think standard for 5x7's is $10-$20 for dog shows. That would be more for ringside candids though.