David,
I really do think this is somewhat dependent on where you are located. The typical trial here in Florida does not generate that number of orders or that revenue/sale. I'm delighted that you do but I don't think you can extrapolate your experience in Alaska with the rest of the country. And I've been around folks on the working side for over 10 years now and they don't spend as much on photography as the Conformation folks.

On the other hand, I think you have to maintain the attitude that it's because they haven't gotten the product they wanted to buy -- which is your point and a good one. There is a very good firm that just got into Agility photography here during the past year and they produce great images and they are doing quite well financially as a result. Delivering what people will pay for is the key.

Thanks for the info. As always, it's very useful.

Jim