Penny,
that's not just a question for folks starting out -- we all have to ask ourselves that question every year -- or more often -- as we evolve our business and the markets evolve around us. Preston's background in Strategic Planning is unique for us pet photographers but very valuable. That vision allows him to get outside of "what I love to shoot" and focus on "how can I make a living doing it".

For those of us that do it for a living, that's the essential question to answer. I thank both Preston and James for reminding us that revenue-production is the objective and great images are the way to get there. That's the essential difference between objectives and strategies. Preston gets it. And his images are truly outstanding.

Jim