Thanks for all the kind feedback everyone.
Peggy - There are a number of ways I will be marketing myself. I have already begun talks with a number of high end pet boutiques in the area (there are a lot of them where I live) and also have put together a wonderful 10x10 booth to setup at local events (dog events and farmers markets). As we speak I have new brochures, postcards and business cards being printed up. I will also be looking into places that I can market to people who are getting puppies.
PC - I do plan on submitting to magazines.
Blue Dog - Thanks for that link. I do have a pbase account where I have a large number of images from sports, pets, vacations, etc.
http://www.pbase.com/robvJames - Kind of hard to share highlights of my business plan. Most of it deals with cash on hand, credit, marketing, package pricing, etc. Many, many hours of research. I will say I will offer several packages ranging from $350 to $700 (all for single sitting). I will also offer "puppy" packages that will include a number of sittings and those will range from $500 to $1000. I'm still on the fence about doing studio shots, I think I'd rather keep everything on location with natural light.
I do sometimes setup all my lights at my house and have some fun.

Final Shot - I definitely don't optimize any of my websites for dial up users, however I do believe my murphy dog studios website loads very fast for the amount of images it contains. All images are 120K or smaller (most around 80k).
Thanks again everyone,
Rob Vreeland
www.MurphyDogStudios.com