John,
for Julie and me, the key in using a simple lighting setup is that it is easily duplicated whether in a studio or on-location. Since we shoot equally in those two situations, it's important that we be able to make our lighting schemes bullet-proof and repeatable.
For example, I shot three dogs today here in my studio. The images are going to be used for advertising in our breed magazine
The Rottweiler Magazine. Key to us is the ability to take those images and put them on different backgrounds and/or with different handlers. And those handlers and those backgrounds were shot by other photographers in other locations with other lighting. So we need to be able to lift our images, put them with the others and adjust the lighting to match. We do that in Photoshop using their lighting effects filters.
All three of the dogs -- Rottweilers -- were handled by their owner. The first one is of Brew. This is a dog that has finished his championship and will be advertised in our stud dog section. We wanted to emphasize his front which is very, very nice. Here is the basic RAW image from which we'll make the cutout.
The second image is of Stella who is pregnant and the owner wants to advertise her upcoming litter. Again, we chose a stacked shot to emphasize both her structure and her headpiece which is very pretty for a girl.
The last image is a head shot of Blue, the boy we bred Cassidy to and who will be Specialing for the rest of this year. We chose a head shot because he has a gorgeous headpiece. Plus we want to put that shot with a similar one of Cassidy to advertise the litter.
In all three images, we'll get rid of the handler and the background (and the floor) and will then be able to place the dog on any background. With black dogs, getting enough light on the front is essential. And because we were shooting 3 dogs in fairly rapid succession, I needed a lighting setup that was flat and would work for both full body shots and head shots. My regular setup works great for that: 2 Alien Bee 400s set at 45 degrees to the subject, at 7 feet high, bounced off of silver umbrellas both at full power.
We shot these 3 dogs in less than 2 hours. And that included my usual bonus time of getting kissed and hugged by all three. Once we get them cut out, I'll share the final composites but I wanted to emphasize that flat lighting has a lot of bonuses when you want to use your images for a lot of applications.
Cheers,
Jim