Thanks for your replies! I was worried that my posts might be interpreted negatively...glad to see that they weren't

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On the contrary, I think capturing the moment takes excellent technical, creative/artistic competence. But making the moment takes all that plus more. And that's why I believe that formal portraits are more difficult overall than candids. And also why they are more marketable.
Jim
But are they more marketable or just more marketable within certain circles eg show people, breeders, some of the pet crowd?
Returning to the studio/portraiture vs candid dicussion...not all candids are completely "candid". I have set up scenes (action scenes) with the intention of getting a certain behaviour or expression from the dog...so I'm both "making" and "taking" the shot, if that makes sense. It's not at all easy to do because I am both eliciting the response from the dog and assessing the composition of the shot, tracking the dog, recognizing the correct moment to release the shutter (I don't use burst shooting) all within a matter of seconds (or less!!!). Of course, the overall goal is to make the shot look authentic and natural even though there has been some staging.
I think the pet market is very much multi-faceted and that there is a market for candid style photography that hasn't been realized or tapped into yet?