Thanks Jim. I think the only way to track how people find us is to ask when they call. My wife keeps a fact sheet on every client when they call and that is one of the questions. So far, newspaper advertising has been the #1 lead generator. The window decals were only $45 per vehicle so the cost was nothing and equal to 1 week small ad in the paper. On the name, when I started this I did the domain search and a local trademark and service mark search and all of it was available. I went with the plus so I wasn't restricted to pet photography only. Right now my website gets a ton of traffic, I get anywhere from 10 - 40 hits per day but apparently just people that like photos of animals... I have had a few opportunities from the web.