Preston,
in the dog showing world, breeding is the only way you make money off of your "hobby". A stud dog can command between $1,500/stud service and $2,500/stud service. Puppies go from $1,500 to over $3,000 in the Rottie world and much more per puppy in certain breeds like Cavaliers and Poodles. The top stud dog in the Rottie breed last year has been bred over 80 times. At $2,500/stud service, that's $200,000 and, yes, that pays the mortgage.

A litter of Rottie puppies averages about 8 so at $1,500 per puppy, that would generate an income of $12,000. And, yes, that would pay the mortgage for at least one month after expenses.

So, I consider breeding ads to be commercial.

Ads for dogs that are competing for National rankings generate -$0- revenue for the dog owner. That dog may be also vying for breedings but when we run an ad for Drake our Great Dane client, we're not trying to get him breedings. We're trying to get the judges to recognize him in the ring and give him Best Of Breed and Group Placements. That is not commercial. His rankings -- in and of themselves -- will not generate $1.00 of revenue for the owners.

Revenue is revenue whether it comes from selling wind chimes or semen. In both cases, the usage is for commercial purposes i.e. to make money. The show cat market may be different but the show dog market is very much as I've described it.

Jim