Buddy,
I think you are right regarding "Moving On" versus "Hanging On". The magazines I deal with don't pay for either photographs or articles so I've not gone that route and our own magazine doesn't pay all that well either

but I think that's a great example of added value.
Frankly, the expansion into video is something we've thought about very seriously. With the advent of combo cams, it's possible to shoot events (weddings for example) both in stills and video. The skills required for each discipline are different and very specific and the post-production work in video is somewhat daunting given the hardware/software requirements but I think it's a valid way to go.
So, how much longer until those guys with the video IPhones start shooting events on their own and distributing the videos for free on utube?
Jim