I have heard that 20% is the breaking point where it is enough to get people to act. I get email coupons from wholesalers offering 7% discounts, which, is almost offensive. Why even bother. Not enticing

Teresa, the motivation for breeder/show photography is very different than the motivation for a pet person. I couldn't make a living on dog show advertising photography. I don't even do it unless I get a commitment of 4 clients at a time.

Pet people are looking for portraits the same way people with children are. To capture memories. And they have 1-3 very special dogs. With show dogs, there is not the same emotional investment in photos. They get them done all the time and the photos only are to serve a purpose. They do the very rare pet portrait type shoots, but, those tend to be for their very special dogs

Never mistake having money, with spending money. Many of the show dog people really do not HAVE a lot of money. What they do is funneled into campaigning it.

The biggest motivator for spending is emotion. I have found that my sales are less driven by the person's financial status and more by the value they place on what I have created.