I raise my prices periodically so I can stay in business. I just raised them. Not a ton, but, I think I was underpriced.

I won't travel to do advertising clients unless there is 4 for me to do, because it is too expensive and too time consuming to do so otherwise. If they want to come to me, its another story. Pet people are more likely to travel to me than show people.

I agree with Jim G that the difference mentally between 20 and 25 is negligable, but 20% is the point that makes people act. I gave a discount to all orders placed by a certain date at the whippet national.