Jim, great work. . . I think it's a wise move to offer those discounts . . . I do have something to say about offering fake sales . . . it was brought up by Jim Poor (im sure he was not serious about it, but just in case anyone is thinking about it as a real option - I'll weigh in) . . .

"Raise your prices $5 and then offer 25% off" not only is that completely unethical and immoral, it's illegal and punishable by law, fines, and even jail! If you artificially inflate the price above retail and call it a sale, and your caught, you will lose your business. . . .

It's an antitrust violation and taken very seriously . . . . You can find cases where this practice is happening all over the country, but if you decided to use this ploy and youre caught, you will lose everything.

I watched it happen to a friend of mine in the retail shoe business . . . a woman came to the store to buy a pair of special shoes, they were advertised as a sale but really they were retail and the person who owned the store inflated to retail price and discounted the shoe and advertised a "sale" the woman later found out and filed a suit. The business owner lost the business. Anyone, can file the suit and unless you can afford the lawyers, you'll lose your business - remember your business insurance wont cover this kind of action. . .