It isn't rocket science but it does take an artistic eye. BTW, I checked the Corgi and it's sharp both in the original and in the posted image so not quite sure what's happening there.
Linda finds all these great digital props and then you just rotate and size them so they'll be in the proper position on the dogs' heads and put them into position and erase anything that shouldn't be seen. Takes time and good visual sense but the hardest part is finding the digital props. Linda has vast libraries at her disposal
. Literally!
Now that's simplifying things a bit since she works in 7 or 8 layers but that's basically the process. She created a dragon for our advertising campaign for Drake, our Great Dane client, and the dragon gets new clothes and other stuff in every ad. Frankly, I think Linda is getting a bit "artsy fartsy" about this stuff
. But it's fun!
Jim