I have LOTS of photos from that shoot. We try to get various positions, interaction with people and other animals, playing with favorite toys, etc. and of course head shots.
Basically trying to show the dogs personality. We try to grab at least one shot that can be used for the calendar from each dog so we can get a good variety to choose from.
We sell around 150 calendars a year. Not a ton of money, but every little bit helps!
Here's one of the head shots.