Holy smokes, Jim/Julie, you guys are on the ball with the client profiling! That's awesome! That type of thing never even crossed my mind! WOW! I'm a bit away from doing that type of thing, still have to get the clients in the door first.

Any ethnic differences? We have a very large Hispanic community here in Florida in general and in Orlando specifically. But it is not homogeneous with huge demographic differences between the Cuban community, the Puerto Rican community, the South American community, etc. So, profiling this group is important but pretty difficult.

Jim

Nicole,
it is axiomatic that your best prospects look a lot like your best clients. And, in fact, your best prospects may often be your best clients . But, yes, first you have to get some. For us, there's the cross-selling opportunity from the show photography to get portraits and advertising. And, I've even gotten two weddings as a result of relationships built from the show photography.

Jim