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Re: Ways To Market Yourself [Re: Julie] #36469
09/16/11 01:44 AM
09/16/11 01:44 AM
Joined: Jun 2011
Canada
Nicole St-Onge Offline OP
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Nicole St-Onge  Offline OP
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Joined: Jun 2011
Canada
Holy smokes, Jim/Julie, you guys are on the ball with the client profiling! That's awesome! That type of thing never even crossed my mind! WOW! I'm a bit away from doing that type of thing, still have to get the clients in the door first.

Re: Ways To Market Yourself [Re: Julie] #36472
09/16/11 01:00 PM
09/16/11 01:00 PM
Joined: Mar 2005
Florida
Jim Garvie Offline
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Jim Garvie  Offline
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Joined: Mar 2005
Florida
Any ethnic differences? We have a very large Hispanic community here in Florida in general and in Orlando specifically. But it is not homogeneous with huge demographic differences between the Cuban community, the Puerto Rican community, the South American community, etc. So, profiling this group is important but pretty difficult.

Jim


Jim Garvie
www.jagphoto.biz
Re: Ways To Market Yourself [Re: Nicole St-Onge] #36473
09/16/11 01:04 PM
09/16/11 01:04 PM
Joined: Mar 2005
Florida
Jim Garvie Offline
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Jim Garvie  Offline
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Joined: Mar 2005
Florida
Nicole,
it is axiomatic that your best prospects look a lot like your best clients. And, in fact, your best prospects may often be your best clients smile. But, yes, first you have to get some. For us, there's the cross-selling opportunity from the show photography to get portraits and advertising. And, I've even gotten two weddings as a result of relationships built from the show photography.

Jim


Jim Garvie
www.jagphoto.biz
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