I have two. One is a regular "fan page," and the other is a "group."
I like the group better because I can actually send a message out and people will get it. That said, I tend to neglect them both.
The fan page:
http://www.facebook.com/pages/Jim-Poor-Photography/147920847547The group:
http://www.facebook.com/group.php?gid=139299536090128&ref=mf