With marketing, you have to offer something that others can't do. Whether it is a style, a product, or just *something* that sets you apart from others.

Then you need to create urgency. How many of us say "Oh, that looks nice" Or "That's a good deal" but, if there is no urgency, we put it off. I raise my hand on that one.

Then, start targeting true pet owners. I am a pet owner. I have 4 dogs. I would be targeted as upper middle class. You'd NEVER get me to spend money on photography. Its not what I personally value. I don't spend money on great clothes. I don't care. I like them, but not enough to part with my money.

Some of my best clients would not have been in my targeted market had I gone off the book. It isn't how much someone has, its how much someone wants it and how much they value it. We ALL value things differently. I've spent a small fortune on dog showing and camera stuff and horses, but, pictures or expensive handbags? NO.

First and foremost you must give a reason that will make people choose you.