Julie, I agree. However, it's different with dog shows, for example, where you can actually book the work. Whether it's worth the cost of the booth and booth space is another issue entirely but if it gives you clients, exposure and an opportunity to increase your portfolio, it might be worth it.

Finding a target market that is defined as folks who own pets and are likely to make an impulse-buy is kinda difficult. There needs to be some additional way to find them prior to them standing in front of you wanting your product. Whether that's demographics, psychographics, lifestyle or whatever, you need to be able to reach them regardless of your media preferences. Have you ever profiled your client list to come up with a profile (or profiles) of your best buyer(s)?

Jim