Hey Guys,
When working in direct light, the whole equation changes - no question about it. When shooting weddings, I tend to push the flash +1 to even try to compete with the sun to knock out shadows around the eyes caused by light hitting the forehead. However, at that point, I don't care about important things like dress detail anymore. It is just about faces and keeping them exposed well.
Obviously, there are some ways of working in the direct sun, but it is hardly reccommended (sp). i.e. turning the subject's head away from the sun, finding some shade (i.e. a tree, a house, etc)...and of course, setting up your photography times to hours that are more accomodating to the light that you have.
Thanks for sharing, Julie!!
-James